Cheryl has experience delivering people-centred design across government, SaaS, and cultural institutions. Since moving to Aotearoa New Zealand in 2016 she has enjoyed collaborations with the Museum of New Zealand Te Papa Tongarewa, Stats NZ, The Privacy Commissioner and The School of Design Innovation.


Cheryl is originally from Brighton in the UK, a city well-known for being welcoming and diverse, with a passion for culture, creativity and sustainability. Cheryl cut her Design teeth for a decade in Amsterdam, where "designers do not accept the status quo. They question and ask the questions behind the question”*. These days Cheryl enjoys working in and between Wellington and the sunny Wairarapa.

* Martijn Paulen, director of the Dutch Design Foundation.